從SEO的角度分析常見的網(wǎng)站導(dǎo)航結(jié)構(gòu)

關(guān)鍵詞的選擇對(duì)于SEO網(wǎng)站優(yōu)化重要性不言而喻。成功的關(guān)鍵詞選擇可能使 SEO工作事半功倍，而錯(cuò)誤的選擇關(guān)鍵詞可能帶來災(zāi)難性的結(jié)果。下 面，就如何選擇網(wǎng)站制作合適的關(guān)鍵詞，總結(jié)了以下三點(diǎn)。
Keyword selection for SEO website optimization importance is self-evident. The success of the keyword selection may make SEO work easier, and the choice of keywords error may lead to disastrous results. Under the surface, how to choose the right keywords website production, summed up the following three points.

一、從用戶角度考慮。推薦閱讀:做好用戶體驗(yàn) 網(wǎng)站優(yōu)化成功 就近在咫尺
Consider from the user's point of view. Recommended reading: do the user experience of Web site optimization success will be close by.

關(guān)鍵詞的選擇最忌諱想當(dāng)然。這是SEOer最容易犯的毛病。由于 對(duì)行業(yè)及產(chǎn)品很熟悉，所以在關(guān)鍵詞的選擇上，網(wǎng)站主或往往想當(dāng) 然認(rèn)為用戶也會(huì)選擇同樣的關(guān)鍵詞。事實(shí)證明，這種想當(dāng)然是有很 大偏差的。
Keyword selection is the most taboo most probably it did not actually happen. This is the most easy to make SEOer. Due to the very familiar to the industry and product, so in the choice of keywords, website owners or tend to naturally think users will choose the same keywords. In fact, this most probably it did not actually happen is a very large deviation.

二、關(guān)鍵詞不能太長、不能太寬泛。

還有一些SEOer以公司名作為關(guān)鍵詞，這種關(guān)鍵詞首先過于冗長 而且毫無價(jià)值。同時(shí)，關(guān)鍵詞太寬泛，也是新手常犯的錯(cuò)誤。比如
，查詢了這個(gè)詞的百度指數(shù)是558.因?yàn)樾袠I(yè)冷僻，這個(gè)詞在行業(yè)關(guān) 鍵詞中已經(jīng)算比較熱的了，做上去難度不是很大。但我們從用戶角 度出發(fā)，這個(gè)詞過于寬泛，我們不知道用戶試想查詢的信息。因此
，可以猜想，這個(gè)詞的轉(zhuǎn)化率極低，價(jià)值不是很大。

三、綜合考慮競(jìng)爭度和搜索次數(shù)。
Considering the degree of competition and the number of search.

通過百度指數(shù)(什么是百度指數(shù))或關(guān)鍵詞工具，我們可以量化 了解用戶搜索情況。但我們?cè)谶x擇關(guān)鍵詞時(shí)，還應(yīng)考慮關(guān)鍵詞競(jìng)爭 度。觀察競(jìng)爭對(duì)手對(duì)于該關(guān)鍵詞的關(guān)注度，綜合搜索量，制定出最 適合我們優(yōu)化的關(guān)鍵詞。而關(guān)鍵詞競(jìng)爭度可以從以下兩個(gè)指標(biāo)大致 看出：
Through Baidu Index (what is Baidu Index) or keyword tools, we can quantify the understanding of user search. But we in the choice of keywords, also should consider the keywords competition degree. Competition for the attention of the keywords, search volume, to develop the most suitable for the optimization of keywords. While the keywords competition degree can be seen roughly from the following two indicators:

1、 從搜索結(jié)果右下角返回的網(wǎng)頁數(shù)，可以大致衡量某關(guān)鍵詞 的競(jìng)爭度。
The number of webpage search results from the lower right corner of the returned, the degree of competition can be roughly measured a keyword.

2、 觀察某關(guān)鍵詞的競(jìng)價(jià)狀況，如果搜索結(jié)果首頁前10位都是 競(jìng)價(jià)推廣的網(wǎng)站，可想而知該關(guān)鍵詞的競(jìng)爭度。如果有條件也可申 請(qǐng)百度、推廣賬號(hào)，觀察該關(guān)鍵詞的百度或建議的最低價(jià)格，這也 是常用的方法。
Observation of a keyword bidding situation, if the search results page before 10 is for the promotion of the website, one can imagine the keywords competition degree. If the conditions can also apply, Baidu promotion account, the lowest price of the keyword Baidu or suggestion, this also is the commonly used method.

有了上述的搜索次數(shù)和關(guān)鍵詞競(jìng)爭度，我們可以大致的計(jì)算某 關(guān)鍵詞效能。公式:搜索次數(shù)/競(jìng)爭度。競(jìng)爭度可以是搜索結(jié)果返回 網(wǎng)頁數(shù)、或是競(jìng)價(jià)價(jià)格，建議僅選擇其中之一作為競(jìng)爭度指標(biāo)，確 保結(jié)果準(zhǔn)確性。剩下的就是選擇效能最高的2-3個(gè)詞作為目標(biāo)關(guān)鍵詞。
With the above search times and keywords competition degree, we may roughly a keyword effectiveness calculation. Formula: the number of search / competition. The degree of competition can be return search results webpage, or bidding price, suggested that only choose one of them as the competition index, ensure the accuracy. The rest is 2-3 word the highest efficiency as the target keywords.
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